What is a trademark?

Trademark registration in Mexico.

A trademark is any sign capable of distinguishing goods or services of one enterprise from of other.

Trademarks are protected by intellectual property rights.

By “sign” we mean to:

· Words.

· Designs.

· Three-dimensional shapes.

· Smells.

· Sounds.

· A combination of all these.

Registering your trademark is beneficial for:

· Achieve differentiation form your competition.

· It gives you an exclusive right to the use of the trademark.

· It provides you legal certainty and reinforces your position as the right holder, for

example, in case of litigation.

· Prevent other people from appropriating your brand, and be able to defend it.

· Greater commercial value of your business.

Registration process:

6 to 8 months